Life is too short to write lame copy.

LPatch01

Imagine you’re at a party.

You’re hanging out, chitchatting with friends. There’s that one guy who all the partygoers are avoiding: the guy in the wrinkled khakis and white button-down.

He doesn’t seem to have anything to say, but he keeps sidling up to you and just standing there.

That guy is the personification of 95% of businesses online. Faceless, forgettable, and frankly, fucking annoying. That guy can’t close a deal. That guy can barely hold a conversation. You do not want to be that guy.

That’s where I come in.

How tongue-flappingly thrilled would you be to know that:

  • Your web copy can grab your visitors right from the headline
  • And promptly sink its little dew-claws right into your prospects’ hearts
  • And gently-but-firmly tug them toward buying or signing up?

Lianna is relentlessly committed to producing the best outcomes for all her projects, whether they are small favors for friends or massively-converting landing pages for major businesses. Her mastery is deep and wide and enriched by a contagious excitement for the discovery and creative processes.

Julia Sevin
Owner, Julia Sevin Design
Julia Sevin
Owner, Julia Sevin Design

Specializing in sass and SaaS

brainLike a lot of copywriters who have been around the block, I’ve written a lot of different types of copy. But this is no “jack of all trades, master of none” situation. I play favorites.

Here are the types of copy I get super-excited to write:

  • Humor copy (of all stripes)
  • Landing and lead-generation pages
  • Website copy
  • Sales pages
  • Email drip campaigns

Why humor copy?

File this one under “shockingly obvious”: Humor makes people LIKE you.

People liking you means they’re engaged. Which means they stay on your site longer. Which gives you a better chance at getting them to buy what you’re selling.

Why conversion copy?

You can tell jokes all day, but if you don’t have a punchline, you’re just wasting everyone’s time and attention.

Copy works the same way. Write as much as you want–but if you don’t have a conversion goal, you’re going nowhere, friendo.