Life is too short to write lame copy.
Imagine you’re at a party.
You’re hanging out, chitchatting with friends. There’s that one guy who all the partygoers are avoiding: the guy in the wrinkled khakis and white button-down.
He doesn’t seem to have anything to say, but he keeps sidling up to you and just standing there.
That guy is the personification of 95% of businesses online. Faceless, forgettable, and frankly, fucking annoying. That guy can’t close a deal. That guy can barely hold a conversation. You do not want to be that guy.
That’s where I come in.
How tongue-flappingly thrilled would you be to know that:
- Your web copy can grab your visitors right from the headline
- And promptly sink its little dew-claws right into your prospects’ hearts
- And gently-but-firmly tug them toward buying or signing up?
Lianna is relentlessly committed to producing the best outcomes for all her projects, whether they are small favors for friends or massively-converting landing pages for major businesses. Her mastery is deep and wide and enriched by a contagious excitement for the discovery and creative processes.
Owner, Julia Sevin Design
Specializing in sass and SaaS
Like a lot of copywriters who have been around the block, I’ve written a lot of different types of copy. But this is no “jack of all trades, master of none” situation. I play favorites.
Here are the types of copy I get super-excited to write:
- Humor copy (of all stripes)
- Landing and lead-generation pages
- Website copy
- Sales pages
- Email drip campaigns
Why humor copy?
File this one under “shockingly obvious”: Humor makes people LIKE you.
People liking you means they’re engaged. Which means they stay on your site longer. Which gives you a better chance at getting them to buy what you’re selling.
Why conversion copy?
You can tell jokes all day, but if you don’t have a punchline, you’re just wasting everyone’s time and attention.
Copy works the same way. Write as much as you want–but if you don’t have a conversion goal, you’re going nowhere, friendo.