Make ‘em laugh and you’ve got ‘em for life.

Funny copywriting boosts your MRR, ARPU, LTV, and a bunch of other sexy acronyms. Want funny copy that sells?

You're damn right I do Show me a case study

Businesses that worked with me + liked it:

Businesses that worked with me + didn’t like it:

Nobody — the list is empty
Read soooo many reviews

Laugh all the way to the bank.

Knock knock

Who's there?

A shit ton of money!

Being funny is crucial to your brand’s long-term success and short-term sales. I’ll let some smartypants scientists explain why:

Humor activates parts of the brain associated with happiness and fulfillment (Harvard, 2010).

Another way to put it:

When your customers genuinely enjoy your copy, they’re more likely to remember and like your business.

But figuring out where and how to be funny feels riskier than leaving your toddler alone with an armful of hamsters. The pressure’s on — and you need some comic relief.

Joanna Wiebe

“Her results speak for themselves.

Lianna is a terrific writer — and maybe the only copywriter I’ve seen blend snarky humor and conversion copywriting principles. She’s all about squeezing the most out of every word on the page.”

Joanna Wiebe Copyhackers

Allow me to shriek two things I deeply believe while my anxiety medicine kicks in:

  1. Brand is the last remaining differentiator.

    AI made just-okay copy free to every business, which means the only thing left worth paying for is copy with perspective, personality, and a pulse.

  2. For most businesses under $10 million ARR (and many above), copy opportunities are everywhere.

    So instead of fiddling with product or getting sucked into the Paid Media Pain Vortex, pull the most impactful lever you have: your words.

Andrew Youderian

“Lianna is good. Really good.

We were redoing a sales page that was pretty old and really needed an overhaul… It is SO MUCH BETTER than it was before.”

Andrew Youderian eCommerceFuel

Three ways to work with me

for more ha ha and less blah-blah

A beat-up cartoon chicken

Punchline Pairing

Weekly 1:1 Pairing Calls

A weekly half-hour (or bimonthly hour) of pairing on your actual marketing. Think website rewrites, lifecycle emails and campaigns, and the LinkedIn posts you dread writing. You get async support between calls, and 1 recorded copy review every week. Especially good for solo founders who know they need to ship more marketing.

Deliverables:

  • Weekly 1:1 pairing call (transcript sent to you)
  • Just the right amount of homework
Join the waitlist

I love it when I see you rewrite it directly on the page.

– Ryan Castillo, co-founder, Knowatoa
A cartoon calendar with a champagne bottle popping

Website in a Week

4+ Pages of SaaS Website Copy

Weaponize my weird brain for a week. First I'll pull brilliant insights out of your big ol’ brain. Then I’ll crush your new SaaS website with new copy that sticks in readers’ minds like a Wet Willy. Also, there will be memes.

Deliverables:

  • 4+ pages of conversion-focused website copy
  • A running list of email, social + content ideas
Own me for a week

Still early to get real numbers, but it is obvious that since booking Lianna for a week, signups and conversions went up! (by a lot)

– Michael Koper, Nusii
A wind-up chattering-teeth toy

Dealer’s Choice

Consulting + Custom Projects

AKA “I don’t see what I want. Can we talk about it?” I know you want to tell me your unique, specific, Lianna-shaped hopes and dreams in person (or as close as we can get on Zoom. Surprisingly close, I've found).

Deliverables:

  • Anything we dream up together
Let’s talk

She’s not simply an experienced digital copywriter, but a true brand advocate… She successfully combines creative flair with a strong marketing acumen and data-driven analysis that frankly is quite rare among the copywriting consultants I’ve worked with.

– Oleg Boychenko, Springer Publishing
Lauren Lavender

“There’s copy and then there’s Lianna’s copy.

Because of her incredible brain we’ve amplified our brand’s personality, converted customers into raving fans, and actually enjoy creating copy. If you want to convert more customers and feel really good about your brand, hire Lianna.”

Lauren Lavender HelloPrenup

Don’t just take my word for it

  • Rob Walling on X: “If you're looking for interesting and funny website/email copy I recommend Lianna Patch at @punchlinecopy. Her MicroConf talk was well-received, tactical and hilarious.”
  • Jimmy Rose of Content Snare on X: “Just finished reading @punchlinecopy's first rewrite of a few key website pages for @contentsnare. In 3 words: So damn good.”
  • Logan Elmore on Bluesky: “Thanks for empowering other people in SaaS to be funny as hell so they can put personality behind their products again!”
  • Alec Bertram of Marcode in Slack, on reworking their site and brand voice with Lianna.
  • Shawn Hill on X: “You killed that. Not just the copy, but the walkthrough as well. Thank you! Worth every penny.”

Read endless praise

I go here when I feel sad

Lianna Patch at her desk, grinning

Meet your neurotic rodeo clown conversion copywriter

Hi. I’m Lianna. You may have seen me hosting MicroConf, screaming about the psychosocial benefits of comedy on your favorite marketing podcast, or alone on my couch wolfing Ben & Jerry’s Half Baked in my underwear, in which case I must ask you to put down the binoculars.

More about me

Ready to sound like nobody else?

Chat with me + my many cats

How many? You’ll have to get on Zoom to find out!