Book me to speak

Ever been to one of those conferences where the sessions are so boring, it’s all you can do to just stay awake? And forget about taking notes.

Those sessions are the bane of my existence. I’m all, “Holy shit, who would pay for this?”

Don’t bore the people who are paying you for knowledge.

Don’t bait and switch your audience with a gorgeous, lively event graphic…and then plop someone with the magnetic personality of the Crypt Keeper in front of them.

Do them a favor and book someone with a pulse, or better yet, a sense of humor.

Book me.

I speak at conferences and special events worldwide on topics including copywriting, conversion optimization, humor psychology, and email marketing.

Lianna Patch CTAConf 2017

Lianna spoke at Call To Action Conference after the best pitch I’ve ever received as a conference organizer. Her follow-up was flawless, she was persistent and it was clear she did her research on our conference, the audience and what they would learn from her. It was so good that we got her to teach other women how to pitch themselves for speaking gigs at our most recent speaker bootcamp.

Pitching aside, Lianna said she’d bring her A-game and boy-oh-boy did she ever deliver! Attendees described her as smart, very engaging and extremely helpful (this coming straight from the speaker scores). Her talk was witty, packed with practical tips and she took a wonderful angle on copy to keep it fresh and exciting. Considering Lianna to speak at your conference? Don’t hesitate and just do it!

Stefanie Grieser

Stefanie Grieser,
Founder, Call To Action Conference
Stefanie Grieser,
Founder, Call To Action Conference

Stefanie Grieser

Catch me in 2018

MicroConf Growth Edition – Las Vegas, NV

MarketingProfs Email Marketing Conference – Virtual

Blue Ribbon Ecommerce Mastermind – Denver, CO

Baby Bathwater – Split, Croatia

MnSearch – Minneapolis, MN

ContentJam – Chicago, IL

Available presentations

These are the presentations I’m currently booking. Check back when you feel like it — as my plan for world domination comes to fruition, I’ll be adding more.

How to Be Funny

RETENTION. *spits* That dirty word again.

You know your success depends on keeping subscribers around in the long term… but how do you do it?

Knock knock. Who’s there? HUMOR.

I’ll show you why and how you can get started using humor in your copy — including how to find your brand’s unique sense of humor, where humor makes the most sense, and where to skip the joke.

By the end of this session, you’ll be able to:

  • Define a brand sense of humor that resonates with your readers
  • Punch up your existing emails
  • Write new, personable, funny emails that improve your retention and engagement metrics

6 Email Marketing Best Practices You Need to Know

Send Smarter teaches you and your marketing team how to get better open rates and click-throughs from your “routine” email marketing.
Discover how to write irresistible subject lines, create a real relationship with your readers, and get them to click through. Plus, learn the common mistakes that are killing your email deliverability and credibility.

Co-presented by Punchline Conversion Copywriting and expert graphic designer Julia Sevin.


How to Write Your Irresistible Onboarding Emails

Do you run a SaaS business? Then you probably know that it costs 7x more to win a new customer than to simply KEEP the old ones around. Retention emails are the key to keeping your customers engaged. Are you using them to your advantage?

We’ll go through 4 best practices of email marketing, then look at 6 things successful SaaS businesses are doing with their retention emails–and how you can do them too.


See something you like? Drop me a line here.


Lianna has the skillful ability of making conversion copywriting accessible by adding a much needed dose of humor. She’s laugh-out-loud funny, but leaves you feeling like you learned something. We were more than happy to have her speak at VenturePOP Conference.

Justin Shiels
Co-Founder, VenturePOP Conference
Justin Shiels
Co-Founder, VenturePOP Conference

Get yourself a Punchline original

Want to hear my hot take on the topic of your choice? I’ll happily put together a 100% homegrown presentation for your audience.

Your original presentation will have a lot of jokes, because I can’t help myself.

Topics on which I can speak at length include:

  • Copywriting
  • Conversion rate optimization (CRO)
  • Marketing psychology
  • Inbound marketing

Topics on which I can speak at length, but which you’d probably like me to avoid, include:

  • The Oxford comma
  • A woman’s right to choose
  • Goddamn hipsters